Revolutionary sports advertising: 3D CamCarpets for three-dimensional logos in the stadium
Maximize the visibility of your brand during TV broadcasts and major events: One 3D CamCarpets is a specially distorted design Carpet, placed in the immediate vicinity of the playing field. Through the mathematically calculated camera angle, the flat advertisement appearing on television to viewers in front of the screens appears as a three-dimensional, upright object.
How does the optical illusion of 3D CamCarpets work on TV?
The principle is based on a targeted anamorphosis perspective. If 3D CamCarpets from the normal spectator perspective in the stadium, the Carpet elongated and distorted. However, as soon as the main camera’s position in the stadium adjusts, the optical illusion takes effect: the logo or advertising motif appears perfectly upright and tangible.
This innovative form of sports advertising captivates the attention of millions of television viewers, as the advertising area is directly in the view of the players and the action on the pitch, without interfering with the sporting proceedings.
3D effect on television
From the perspective of the camera, distorted design is perceived as a three-dimensional, upright object.
Huge advertising effect
Extreme attention to sports broadcasts, national team matches and international tournaments.
Robust stadium quality
Weather-resistant, durable materials for professional use in professional sports.
Areas of application and strategic advantages for sponsors
Leading companies, brands and sponsors use 3D CamCarpets Targeted to prominently position itself in high-traffic sectors of the stadium. Often, this form of 3D advertising is used in combination with traditional banner advertising to amplify advertising messages.
| Characteristics | Product details & specifications |
|---|---|
| Scope of application | Football stadiums, sports arenas, events and TV broadcasts |
| Technology | Anamorphic special print with precise camera angle calculation |
| Material quality | Highly abrasion-resistant, non-slip, and weather-resistant |
| Sponsorship benefit | High visual presence in the direct field of view of the TV cameras |
Overview of the advantages of 3D CamCarpets
The use of 3D CamCarpets offers advertisers crucial marketing advantages in the modern sports business:
- ✓ Exclusive attention: It stands out visually significantly from conventional lawn advertising materials.
- ✓ Precise customization: Accurate calculation of the respective camera positions in the stadium.
- ✓ Field-compliant: It does not affect the grass or the game operations and meets all safety requirements.
- ✓ Strong brand loyalty: Guaranteed high recognition value among TV viewers worldwide.
Ready for the next dimension of sports advertising?
Let us develop your 3D CamCarpets to exactly match the dimensions of the stadium and the camera perspectives. Request your individual quote now!
Discover more innovative event and sports solutions directly on our website. Home page of Teppich-Printer.
3D CamCarpets for sports advertising
A “CamCarpet” is basically a specially distorted design. Carpet, These are placed, for example, in football stadiums near the goal posts. On these mats, advertisements and logos are displayed that only appear „straight“ through the point of view and the camera angle in the stadium. The more one approaches them, the more the carpet advertising appears crooked and distorted when, in close-up shots, players, for example, are seen over the goal posts. Carpet running. But as soon as the perspective is no longer from the camera’s point of view, the advertisement again appears normal. The viewer’s eye is visually deceived.
Cam carpets are used by various companies, including sponsors such as bookmakers, to make a prominent appearance in the stadium. This form of 3D advertising is often offered in combination with banner advertising and other advertising spaces.
The advantages of Cam Carpets are that they can often be displayed during a football match and sponsors receive high visibility, both during the match and in subsequent reports. They do not directly disturb the players, as there are no collisions like with banner advertising.
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